Honoring the Extraordinary Legacy and Selfless Spirit of Stock Watson

A life defined by selflessness, mentorship, curiosity, the power of family and friendships, and a passion for connecting good people together.
About Stockton Tyler Watson, Sr.

The Heart of GoodStock: Our Friend Stock Watson

Stock was far more than just the inspiration behind this non-profit; he was a beacon of selflessness and a constant source of encouragement to everyone fortunate enough to cross his path. Known for his sincere kindness and an extraordinary ability to make every individual feel truly seen and valued, Stock’s life serves as a profound testament to the power of being always present and sharing a generous heart.

Join GoodStock in working to continue that legacy, so more people can know what Stock stood for and be inspired by how he lived his life.

Our Mission

Carrying Stock’s Light Forward

GoodStock, Inc. is a Virginia-based 501(c)(3) founded by Stock’s friends in his loving memory. The purpose of GoodStock is to honor Stock’s legacy by making deep human connections through the things that mattered to him: soulful people, good music, the outdoors, and spreading positivity to those who need it. We hope to raise money and spread awareness together, all while “enjoying every sandwich”. Stock was the least transactional person in the world, and his relationships were all about real connection. People always felt better after spending time with him, so let’s gather together wherever and whenever we can, create a joyful noise, and honor Stock’s legacy by supporting causes he found worthy. GoodStock is proud to support Norfolk Academy Tuition Assistance, VersAbility, and All-Terrain Wheelchairs for Virginia State Parks. Click DONATE NOW to learn more.
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Preserving Stock’s Legacy of Kindness

Preserving Stock’s Legacy of Kindness

Stock lived his life with an open heart and a helping hand. Our primary mission is to ensure that his spirit of genuine care and selflessness continues to touch lives. By sharing his stories and values, we strive to keep what was important to him thriving in our community and beyond.

Empowering the Next Generation

Empowering the Next Generation

Stock believed in the potential of every individual he met, especially the younger generation that he mentored and coached. GoodStock is dedicated to providing resources, mentorship, and encouragement to young people, helping them navigate life's challenges with the same positivity and confidence that Stock instilled in those around him.

Supporting Meaningful Causes

Supporting Meaningful Causes

We identify and partner with local Virginia-based charities and non-profit organizations that align with Stock’s personal passions. From youth athletics, mentoring, outdoor recreation, and exploring the power of music and the arts, we direct our fundraising efforts toward initiatives where we can make a direct and lasting impact. Like our RoundUp initiative, GoodStock makes it easy for everyone to contribute to a greater cause.

Focusing on the Present

Focusing on the Present

Whatever Stock did, he did it with a focus on the present that brought an energy to everyday life and made you feel worthy of the patented Stock greeting (huge smile, big hug, you never forget it). There are things that his extensive network of friends can do, today, that can change the direction of someone’s day or even their life. Join GoodStock in exploring how we can grow his network of like-minded friends seeking ways to improve life through curiosity, intellect, exploration, and a focus on right now.

Upcoming Event

First Annual GoodStock Benefit Concert

Join us for an evening of live music, community, and celebration as we honor Stock’s legacy of goodness and raise funds for the causes he championed. All proceeds benefit GoodStock.
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Memories

Stories and Photos

RoundUp for Stock Program

Small change, big impact. Link your credit or debit card and automatically round up every purchase to the nearest dollar. The spare change goes directly to GoodStock to support our charitable mission. It’s effortless giving that adds up fast.
Sign Up for RoundUp

Shop for a Cause

Stock’s throwback #83 NA football jersey is physical reminder of the positivity and energy he brought to every game and every life he touched. This pro-weight, game-ready jersey (think of that when sizing) will hold up for years. Perfect for the child or grandchild in your life, or for yourself as a positive keepsake of our buddy Stock.
  • Material: 100% moisture-wicking polyester (Durastar Mesh body with AK Sheen shoulders)
  • Design: Featuring Stock's iconic #83
  • Impact: 100% of the proceeds go toward empowering the next generation through youth athletics and mentorship programs.
GET THE JERSEY

Custom GoodStock Legacy Jersey (#83)

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Contact Us

Get in Touch with GoodStock

Whether you have a question about our upcoming events, want to learn more about the RoundUp program, or simply wish to share a memory of Stock, we’d love to hear from you.

Let’s Talk